Read (below) and complete steps 1 and 2 . For Coca-Cola’s Mission Statement use the mission statement given at the top of page 29 in the Cohesion case.
Step 1: In a word-processing document, construct a 9 X 2 matrix. Place the nine mission statement components down the left column. Across the top of the file have two columns, one being Coca-Cola and the other being PepsiCo or Dr Pepper Snapple.
Step 2: Write Included or Not Included in each cell of your matrix to indicate whether you feel each particular mission statement includes the respective mission statement component written from a customer perspective. Justify your opinion.
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