Marketing Plan Report Requirements
1. In this marketing plan project, you need a plan based on smart gym equipment (gym/fitness equipment + personal fitness trainer app) such as Vitruvian’s Trainer Plus, Tonal, Peloton.
2. You will need a marketing plan report for a hypothetical company.
3. The format and structure of marketing plan report is as follow:
i. Title Cover
ii. Executive Summary
iii. Table of Content
1. Current Situation Analysis
1.1. Market Summary
1.1.1. Market Environment and Size
1.1.1.1. Geographics
1.1.1.2. Demographics
1.1.1.3. Behaviour Factors
1.1.2. Market Trends
1.1.3. Market Needs
1.1.4. Market Growth
1.2. Competition
1.3. SWOT Analysis
1.3.1. Strengths
1.3.2. Weaknesses
1.3.3. Opportunities
1.3.4. Threats
1.4. Product Offering
1.5. Keys to Success
1.6. Critical Issues
2. Marketing Strategy
2.1. Mission
2.2. Marketing Objectives
2.3. Segmentation
2.4. Target Markets
2.5. Positioning
3. Marketing Program (Marketing Tactic Plan)
3.1. Product Strategy
3.2. Pricing Strategy
3.3. Communications and Influence Strategy
3.4. Channel Strategy
4. Implementation and Marketing Controls
4.1. Implementation
4.2. Marketing Organisation
4.3. Contingency Planning
!!! Business writing
We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.
Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.
1. Click on the “Place order tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
2. Fill in your paper’s requirements in the "PAPER INFORMATION" section and click “PRICE CALCULATION” at the bottom to calculate your order price.
3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.
4. Click “FINAL STEP” to enter your registration details and get an account with us for record keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.
Need this assignment or any other paper?
Click here and claim 25% off
Discount code SAVE25